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Simple and Affordable Marketing Ideas For Your Small Business

October 11, 2012

With the never-ending birth of small businesses, it becomes difficult to market your business in an effective manner so that it stands out for people to take notice. It seems that the only way to market your small business effectively is to spend on expensive marketing strategies. With this knowledge, a lot of small business owners set out to spend their savings in marketing their business, placing their hard-earned money and the future of their business in the hands of a very costly marketer. The individuals, who don’t have the money, either give up or consider their business to be doomed.

This doesn’t have to be so, there are numerous affective ways to market your small business that are affordable and let you decide how you want to portray your business.

  • Become visible: Network with people, join clubs and organizations in your community to spread the message about your business. Talk to the people who may be connected to the services you provide so that they can recommend you to their customers.
  • Use the internet: Join online communities that relate to your business. This will not just help you market but you can also learn a thing or two that you could put into practice. Write in blogs offering suggestions in areas relating to your company.
  • Create a Website: There are a number of free, easy-to-use tools that can help you create an appealing website. Make your site stand out by using eye catching photos, writing a good description of products and services offered, and make it easy to navigate.
  • Provide information: Provide information to your customers absolutely free, the more people understand your business; more are the chances of them talking about it and availing your services. Getting a toll-free number and advertising that number is a very big help because people can then call you to find out about the business rather than having to read about it.
  • Offer incentives: Apart from creating discount strategies, offer additional benefits for the customers who get more customers. This is an incentive for them to not just bring more people but also to keep coming back themselves.

Small business owners—do you have any tips to share on effective and affordable marketing strategies?

As social networking sites such as Facebook become more popular, do you find them to be a great marketing tool?

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One Comment leave one →
  1. October 11, 2012 8:27 pm

    Simple and practical advice.

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