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BC Business Brokers Article in Nanaimo Magazine

August 2, 2010

Historic Building Restored – Re-opens with New Flair

Former race car driver, now a successful Vancouver Island construction developer Tony Van De Mortel, has finished his latest race. Mortel, the visionary and one of the new owners of Crofton Hotel Pub & Restaurant, recently completed a substantial makeover giving the landmark hotel a new image and a new attitude. Existing since 1902, the building has been restored to its original form with a rustic West Coast theme, including a liquor store with cold beer and wine. Commemorating its reopening on March 14, management continues to stride forward with more improvements, resulting in an ever widening contrast between the “old” image and the slant towards a modern, Oceanside eatery offering fresh, home-made food. The new soon-to-be-launched menu makes a substantial shift away from prepared food to a focus on natural ingredients from island suppliers—an asset for the local economy. Frozen premade burgers are replaced with an in-house recipe; store-bought fries are replaced with hand cut fries made from potatoes from nearby farms.

This remarkable transformation began in the midst of the global recession in the spring of 2009 when Sunbelt connected a synergistic buyer with just the right background and skill set to transform this once-thriving standstill business into a tasteful and viable operation. “Now that the reconstruction has been completed,” says Michael Naprawa, Owner of Sunbelt Business Brokers in Nanaimo, “it confirms our calculated hunch that this buyer was indeed a quality fit. The seller was also very pleased that Sunbelt was able to provide him with an effective exit strategy.” Business Brokerage is all about relationships and connections, and working to ensure the right match for each unique client.

If you are contemplating the sale of your business, or may be considering small business ownership, feel free to give the Sunbelt Nanaimo office a call at 1-877-289-0969 or visit the website at www.bcbusinessbroker.ca

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